{"id":2016,"date":"2019-11-26T12:19:05","date_gmt":"2019-11-26T12:19:05","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=2016"},"modified":"2022-06-14T04:38:22","modified_gmt":"2022-06-14T04:38:22","slug":"ultimate-native-advertising-guide-for-2020","status":"publish","type":"post","link":"\/blog\/ultimate-native-advertising-guide-for-2020\/","title":{"rendered":"The Ultimate Native Advertising Guide for 2020"},"content":{"rendered":"\n
The Ultimate Native Advertising Guide<\/a> for 2020<\/p>\n\n\n\n As a marketer, you are always looking for the best ways to\nreach your target audience. You want to do more than just serve ads in places\nthat you hope will get traction. You put in the time and effort to understand\nyour demographic and ideal customer in order to create ads that you believe\nwill appeal to them and make them want to know more or buy a product. Yet, you\nfind that when you are using the same old tried and tired tactics, you only\nreceive diminishing returns on your efforts.<\/p>\n\n\n\n It can be disheartening to see that all of the tactics that\nyou had used in the past no longer have the ability to get customers to click\nand convert. However, those who have been in marketing for any length of time\nknow that you can\u2019t stick to the old methods and hope for success in the modern\nworld. You need to be willing and able to adapt, to learn and employ new and\nbetter methods. The best option that\u2019s available today is called native\nadvertising. This guide will help you to have a better understanding of why\nthey are so important, how they can help, and what you need to do to start\nusing them to great effect.<\/p>\n\n\n\n People are bombarded with advertisements throughout most of\ntheir day. They see ads on billboards when they are on their way to work, they\nhear ads on the radio and on television, and they see a near-constant stream of\nads when they are online. Unfortunately, most of these ads feel intrusive, which\nmakes people dislike them from the start. It\u2019s one of the reasons that\nstreaming services like Spotify and Hulu have paid options to remove the ads.<\/p>\n\n\n\n In addition, many people end up getting to the point where\nthey ignore the ads entirely and no longer notice them. They know the ads are\nthere, but they simply don\u2019t acknowledge them. They essentially become\ninvisible. This is bad news for marketers. Fortunately, native ads can provide\nyou with the power and reach that you need to once again start bringing in more\nand more customers. Many others have already started using the power of native\nadvertising in a range of industries. It has been quite prominent in the travel\nand automotive<\/a> fields.<\/p>\n\n\n\n Native advertising removes the feeling of intrusiveness that\nmost other types of ads cause. This is because they are made to adhere to the\nlook and the style of the location where they appear. They look very similar to\nthe rest of the content on the social media site or webpage and they don\u2019t\nstand out the way that a typical banner ad or sidebar ad might. The entire goal\nof this type of advertising is to be nondisruptive and to look as if it is a\nnative part of the page you are visiting.<\/p>\n\n\n\n The viewers are more likely to see this as a part of the\nregular content at first glance, so it doesn\u2019t jump out at them to be an\nintrusive ad. People are far more likely to click on one of these native\nads<\/a> than they are a traditional ad.<\/p>\n\n\n\n However, it would be disingenuous to seamlessly blend an ad\ninto regular content. The FTC (discussed later in the guide) and other\nregulatory bodies want to make sure that people are not duped into believing\nthat something is content from a site when it is instead a paid ad. Therefore,\neven though they have a native appearance, there will still be ways for people\nto distinguish that they are an advertisement. The manner in which this is done\nwill differ based on where you are running the ads.<\/p>\n\n\n\nEverything You Need to Know About Native Advertising and\nMaking It Work for You<\/strong><\/h2>\n\n\n\n
The Problem with Regular Ads<\/strong><\/h2>\n\n\n\n
What Is Native Advertising?<\/strong><\/h2>\n\n\n\n