{"id":2051,"date":"2020-02-07T13:21:18","date_gmt":"2020-02-07T13:21:18","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=2051"},"modified":"2022-06-14T04:36:00","modified_gmt":"2022-06-14T04:36:00","slug":"page-speed","status":"publish","type":"post","link":"\/blog\/page-speed\/","title":{"rendered":"How Ad Tech Partners Could Actually Cost Publishers Revenue"},"content":{"rendered":"\n
How Ad Tech Partners Could Actually Cost Publishers Revenue<\/strong> Ad tech partners are built into the publisher ecosystem to give them much-needed revenue…but what happens when their technology actually ends up costing a publisher revenue?<\/p>\n\n\n\n As many publishers renew their focus on organic search rankings and SEO, media brands are relearning how to play by Google\u2019s rules, and those rules heavily include page load time as a major factor in determining organic page rankings. Page load speed has always been one of the top factors in determining organic page rankings, and the difference boils down to milliseconds. According to Google\u2019s Webmasters Blog<\/a>, \u201cYou may have heard that here at Google we’re obsessed with speed, in our products<\/a> and on the web<\/a>. We encourage you to start looking at your site’s speed not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet.\u201d<\/p>\n\n\n\n So, what exactly does a slow page cost you? Steve Flee, Chief Technology Officer at RevContent, estimated, \u201c100 milliseconds of load time can cost a publisher ~20% in revenue over the course of a year.\u201d
<\/p>\n\n\n\n
<\/strong><\/p>\n\n\n\n
<\/p>\n\n\n\nThe Cost of Milliseconds <\/strong>
<\/h2>\n\n\n\n
<\/strong><\/p>\n\n\n\n