{"id":2501,"date":"2022-06-27T04:39:00","date_gmt":"2022-06-27T04:39:00","guid":{"rendered":"\/?p=2501"},"modified":"2022-07-05T14:34:48","modified_gmt":"2022-07-05T14:34:48","slug":"5-common-design-mistakes-publishers-should-avoid","status":"publish","type":"post","link":"\/blog\/5-common-design-mistakes-publishers-should-avoid\/","title":{"rendered":"5 Common Design Mistakes Publishers Should Avoid"},"content":{"rendered":"\n
For today\u2019s consumers, customer experience ranks higher in importance than products and pricing. In fact, it\u2019s such a priority that 86% of shoppers<\/a> will pay more for a positive customer experience. One of the most effective ways publishers can enhance the customer experience is through an effective and well-executed page layout that avoids common design mistakes.<\/p>\n\n\n\n Page design improves the customer experience by helping people quickly and easily find the information they\u2019re looking for. Publishers who follow design best practices can attract new viewers, keep visitors on their pages longer, and boost return visits. All of this helps increase conversions and deliver higher ROI. Provide a positive user experience and improve conversions by avoiding common design mistakes.<\/p>\n\n\n\n Create a user experience that keeps people coming back for more by avoiding these 5 common design mistakes.<\/p>\n\n\n\n A brick-and-mortar store with products scattered all over the floor and crammed tightly on shelves makes it difficult to browse and see what products the store has to offer. Chances are, you\u2019ll leave before going to the checkout line. The same goes for publishers\u2019 websites. <\/p>\n\n\n\n When readers find your page, they\u2019ve arrived to discover certain information. It should be easy to find, easy to read, and easy to comprehend. Much of this relies on the page layout and design.<\/p>\n\n\n\n Paragraphs should be brief with spaces in between so readers can focus on the content<\/a>. The text should be formatted so that everything looks uniform. White space around text blocks gives an open and airy feel, bringing a sense of ease and peace to your readers. <\/p>\n\n\n\n Bulleted lists compartmentalize information and allow readers to skim the page for important highlights. Clean fonts make text-heavy pages easier on the eyes. Keeping the page clean and organized helps readers digest the information and also find other tabs, links, and details.<\/p>\n\n\n\n Sites often lack organization and structure, making it difficult for users to find the information they\u2019re looking for. Any time you arrive at a new place, your first instinct is to look for signs that direct you where to go. Why should a publisher\u2019s page be any different?<\/p>\n\n\n\n When visitors land on your page, they don\u2019t want to wander the site aimlessly trying to find the specific information they need. Make things easy to find by organizing your site with clearly-labeled tabs and links. If multiple users tend to look for the same details, consider posting a sidebar on your home page that addresses these frequently searched questions. <\/p>\n\n\n\n Navigate your page as though you were a new viewer. Learn what elements of your design are intuitive, and what areas could be made clearer. The more clarity you can provide and the more detailed directions you can use to guide your users through their journey, the happier your visitors will be. This builds trust, brand loyalty, and increases the chance of repeat visits.<\/p>\n\n\n\n Online publications offer more convenience as readers can access information at any time, from any place, and on any device. Unfortunately, the internet removes an element of human interaction that many users prefer. Even though they want to access their publications online, these readers still want to connect with real people. For this reason, every published page should have a way for visitors to contact your company. <\/p>\n\n\n\n You can:<\/p>\n\n\n\n By providing multiple ways for your followers to contact your company, you improve the customer experience and encourage reader loyalty.<\/p>\n\n\n\n One way to improve the customer experience is to increase reader engagement. The more someone interacts with your brand, the stronger the relationship you can build with them. Social media is an effective way to boost engagement. After all, with social media:<\/p>\n\n\n\n Many websites don\u2019t include direct links to their social media pages. These links are another way for readers to reach your company for answers and solutions. They\u2019re also a way for people to learn more about your business. <\/p>\n\n\n\n Not only can they read details on your social media profile and look through the posts you publish and the followers who engage with you. Readers can find reviews and feedback on forums and threads to see what kind of experience others have had with your publication. This is important because 78% of people<\/a> trust online reviews as much as a recommendation from a personal friend.<\/p>\n\n\n\n Reach a wider audience, generate more brand awareness, and provide opportunities to improve the customer experience by posting clear links to your social media pages on your publisher\u2019s web pages.<\/p>\n\n\n\n One of the most important elements of your publisher site is a call-to-action (CTA) button. After all, the ultimate goal of your web page (besides to provide useful content to your readers) is to entice people to take action. <\/p>\n\n\n\n Perhaps you want them to sign up for a subscription or maybe you want them to visit a certain page on your site. Whatever the goal, the only way to reach it is to tell people how to complete that task. Readers expect CTA buttons to be easy to spot, typically appearing in the same place on each page. Unfortunately, many websites miss the mark and readers aren\u2019t able to locate the link to take the next step to convert.<\/p>\n\n\n\n CTA buttons should be obvious, usually appearing in a contrasting color with bold text. For best performance results<\/a>, they should appear at the bottom or on the right side of the page\u2019s main content. Wherever you place them, make it consistent across all pages, and never require a user to go back to another page to click on the link. <\/p>\n\n\n\n5 Common Design Mistakes<\/h2>\n\n\n\n
1. Cluttered Layout<\/h3>\n\n\n\n
2. Counterintuitive Navigation<\/h3>\n\n\n\n
3. No Contact Details<\/h3>\n\n\n\n
4. Lack of Social Media Links<\/h3>\n\n\n\n
5. No Clear CTA Buttons<\/h3>\n\n\n\n
Design an Effective Page<\/h2>\n\n\n\n