{"id":2501,"date":"2022-06-27T04:39:00","date_gmt":"2022-06-27T04:39:00","guid":{"rendered":"\/?p=2501"},"modified":"2022-07-05T14:34:48","modified_gmt":"2022-07-05T14:34:48","slug":"5-common-design-mistakes-publishers-should-avoid","status":"publish","type":"post","link":"\/blog\/5-common-design-mistakes-publishers-should-avoid\/","title":{"rendered":"5 Common Design Mistakes Publishers Should Avoid"},"content":{"rendered":"\n

For today\u2019s consumers, customer experience ranks higher in importance than products and pricing. In fact, it\u2019s such a priority that 86% of shoppers<\/a> will pay more for a positive customer experience. One of the most effective ways publishers can enhance the customer experience is through an effective and well-executed page layout that avoids common design mistakes.<\/p>\n\n\n\n

Page design improves the customer experience by helping people quickly and easily find the information they\u2019re looking for. Publishers who follow design best practices can attract new viewers, keep visitors on their pages longer, and boost return visits. All of this helps increase conversions and deliver higher ROI. Provide a positive user experience and improve conversions by avoiding common design mistakes.<\/p>\n\n\n\n

5 Common Design Mistakes<\/h2>\n\n\n\n

Create a user experience that keeps people coming back for more by avoiding these 5 common design mistakes.<\/p>\n\n\n\n

1. Cluttered Layout<\/h3>\n\n\n\n

A brick-and-mortar store with products scattered all over the floor and crammed tightly on shelves makes it difficult to browse and see what products the store has to offer. Chances are, you\u2019ll leave before going to the checkout line. The same goes for publishers\u2019 websites. <\/p>\n\n\n\n

When readers find your page, they\u2019ve arrived to discover certain information. It should be easy to find, easy to read, and easy to comprehend. Much of this relies on the page layout and design.<\/p>\n\n\n\n

Paragraphs should be brief with spaces in between so readers can focus on the content<\/a>. The text should be formatted so that everything looks uniform. White space around text blocks gives an open and airy feel, bringing a sense of ease and peace to your readers. <\/p>\n\n\n\n

Bulleted lists compartmentalize information and allow readers to skim the page for important highlights. Clean fonts make text-heavy pages easier on the eyes. Keeping the page clean and organized helps readers digest the information and also find other tabs, links, and details.<\/p>\n\n\n\n

2. Counterintuitive Navigation<\/h3>\n\n\n\n

Sites often lack organization and structure, making it difficult for users to find the information they\u2019re looking for. Any time you arrive at a new place, your first instinct is to look for signs that direct you where to go. Why should a publisher\u2019s page be any different?<\/p>\n\n\n\n

When visitors land on your page, they don\u2019t want to wander the site aimlessly trying to find the specific information they need. Make things easy to find by organizing your site with clearly-labeled tabs and links. If multiple users tend to look for the same details, consider posting a sidebar on your home page that addresses these frequently searched questions. <\/p>\n\n\n\n

Navigate your page as though you were a new viewer. Learn what elements of your design are intuitive, and what areas could be made clearer. The more clarity you can provide and the more detailed directions you can use to guide your users through their journey, the happier your visitors will be. This builds trust, brand loyalty, and increases the chance of repeat visits.<\/p>\n\n\n\n

3. No Contact Details<\/h3>\n\n\n\n

Online publications offer more convenience as readers can access information at any time, from any place, and on any device. Unfortunately, the internet removes an element of human interaction that many users prefer. Even though they want to access their publications online, these readers still want to connect with real people. For this reason, every published page should have a way for visitors to contact your company. <\/p>\n\n\n\n

You can:<\/p>\n\n\n\n