{"id":2606,"date":"2022-08-29T21:58:00","date_gmt":"2022-08-29T21:58:00","guid":{"rendered":"\/?p=2606"},"modified":"2024-04-17T18:20:54","modified_gmt":"2024-04-17T18:20:54","slug":"5-publisher-strategies-to-help-you-increase-revenue","status":"publish","type":"post","link":"\/blog\/5-publisher-strategies-to-help-you-increase-revenue\/","title":{"rendered":"5 Publisher Strategies to Help You Increase Revenue"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2606\" class=\"elementor elementor-2606\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98ab3cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98ab3cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b607b41\" data-id=\"b607b41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0609f2 elementor-widget elementor-widget-spacer\" data-id=\"b0609f2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5abd3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5abd3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7318a1b\" data-id=\"7318a1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b07b405 elementor-widget elementor-widget-heading\" data-id=\"b07b405\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"><h1 style=\"color: rgb(0, 0, 0); white-space-collapse: collapse;\">5 STRATEGIES PUBLISHERS CAN USE TO INCREASE THEIR REVENUE TODAY<\/h1><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e43b069\" data-id=\"e43b069\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34c76f0 elementor-widget elementor-widget-image\" data-id=\"34c76f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"709\" src=\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/08\/pexels-olly-915051-scaled-e1713362225715-1024x908.jpg\" class=\"attachment-large size-large wp-image-3096\" alt=\"\" srcset=\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/08\/pexels-olly-915051-scaled-e1713362225715-1024x908.jpg 1024w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/08\/pexels-olly-915051-scaled-e1713362225715-300x266.jpg 300w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/08\/pexels-olly-915051-scaled-e1713362225715-768x681.jpg 768w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/08\/pexels-olly-915051-scaled-e1713362225715-1536x1362.jpg 1536w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/08\/pexels-olly-915051-scaled-e1713362225715.jpg 1924w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-301d662 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"301d662\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d06857\" data-id=\"2d06857\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01d519b elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"01d519b\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/develop.revcontent.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/develop.revcontent.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-48e2215 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"\/blog\/author\/mattrevcontent\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Posted by:<\/span>\n\t\t\t\t\t\t\t\t\t\tMatt Hoy\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-70c5d42 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Aug 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ffc034 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ffc034\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae3e4eb\" data-id=\"ae3e4eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b36e894 elementor-widget elementor-widget-text-editor\" data-id=\"b36e894\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><span style=\"color: var( --e-global-color-primary ); font-size: 1rem; font-weight: 300;\">As a publisher, your success depends on more than just having a great product. Finding the right strategies to help you increase your revenue can be a challenge. Here are five publisher strategies that can help you get started:<\/span><\/p>\n<p>\u00a0<\/p>\n<h4 class=\"p1\">1 &#8211; UNDERSTAND YOUR AUDIENCE AND SEGMENT THEM PROPERLY<\/h4>\n<p class=\"p1\">If your audience is younger, you may want to target them with a strategy that focuses on social media. That&#8217;s because those under 50 tend to get their news from social media, with approximately 42% of those between 18 and 29 saying social media is their preferred method of consumption, while another 25% of those aged 30 to 49 also use social media for their content consumption.<\/p>\n<p class=\"p1\">Once you understand your audience, you can then start segmenting them into different groups. This is another crucial step in your revenue strategy. It helps you better understand which segments are most likely to interact with your content and which types of content are most likely to generate the engagement you desire.<\/p>\n<p class=\"p1\">\u00a0<\/p>\n<h4 class=\"p1\">2 &#8211; OFFER RESPONSIVE CONTENT SUITABLE ACROSS DEVICES<\/h4>\n<p class=\"p1\">Responsive design is a design approach that adjusts its content to be read seamlessly and properly formatted across an ever changing landscape of device resolutions, such as smartphones, tablets, and computers. With nearly 59.5% of all web traffic coming from mobile devices, and roughly 40.5% coming from desktop devices, it&#8217;s clear that responsive design is a crucial element in your publishing strategy.<\/p>\n<p class=\"p1\">Offering responsive content helps increase the likelihood that readers who interact with your content will become loyal subscribers.<\/p>\n<p>\u00a0<\/p>\n<h4 class=\"p1\">3 &#8211; OFFER PERSONALIZED CONTENT THROUGH RECOMMENDED CONTENT<\/h4>\n<p class=\"p1\">Studies show that nearly 71% of consumers say they would prefer to see ads that are tailored and personalized to their interests and shopping habits. Furthermore, almost 90% of consumers in the U.S. find personalization appealing. By taking the time to understand your audience better, you can then start personalizing the content and ads that you recommend to them.<\/p>\n<p class=\"p1\">This will give your audience the information they want without any of the extra fluff and keep them coming back for more.<\/p>\n<p>\u00a0<\/p>\n<h4 class=\"p1\">4 &#8211; CONSIDER OFFERING DIGITAL SUBSCRIPTIONS<\/h4>\n<p class=\"p1\">By offering digital subscriptions, you&#8217;re also providing them with the ability to access your content from anywhere. This allows them to engage with your content when and where it&#8217;s most convenient for them.<\/p>\n<p class=\"p1\">With approximately 21% of Americans saying they have purchased a digital subscription to online news content as of February 2021 (ranking third globally for paid online news content), consumers are ready to engage with more digital content.<\/p>\n<p>\u00a0<\/p>\n<h4 class=\"p1\">5 &#8211; TEST A PAYWALL<\/h4>\n<p class=\"p1\">Although a paywall can be a controversial strategy for increasing revenue, it&#8217;s worth considering for your publication.<\/p>\n<p class=\"p1\">By offering a paywall, you&#8217;re allowing your audience to engage with your materials without the fear of being &#8220;spammed.&#8221;<\/p>\n<p class=\"p1\">Paywalls don&#8217;t have to block off all your content completely. You can still allow for many articles to be read before the paywall is activated. Doing so enables your audience to have a chance to see what you have to offer and decide whether it&#8217;s something they would like to subscribe to later down the line.<\/p>\n<p class=\"p1\">\u00a0<\/p>\n<h4 class=\"p1\">LEVERAGE FASTER TECHNOLOGY AND GET MORE REVENUE WITH REVCONTENT<\/h4>\n<p class=\"p1\">With the right combination of strategies and the right toolset, you can have the ability to offer your audience more content at a faster rate. This will allow you to increase the number of unique visitors coming to your site and ultimately increase your revenue.<\/p>\n<p class=\"p1\">RevContent is a platform that will allow you to grow revenue without compromising your user experience.<\/p>\n<p>\u00a0<\/p>\n<h5><a href=\"https:\/\/www.revcontent.com\/signup?\">Click here<\/a> to get started today.\u00a0<\/h5>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f7ad37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f7ad37\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd63904\" data-id=\"fd63904\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea1a9f3 elementor-widget elementor-widget-spacer\" data-id=\"ea1a9f3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5 STRATEGIES PUBLISHERS CAN USE TO INCREASE THEIR REVENUE TODAY As a publisher, your success depends on more than just having a great product. Finding the right strategies to help you increase your revenue can be a challenge. Here are five publisher strategies that can help you get started: \u00a0 1 &#8211; UNDERSTAND YOUR AUDIENCE [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[313],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Publisher Strategies to Help You Increase Revenue | RevContent<\/title>\n<meta name=\"description\" content=\"As a publisher, one of your biggest challenges is figuring out how to make more money without sacrificing the user experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/5-publisher-strategies-to-help-you-increase-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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