{"id":2904,"date":"2024-04-16T16:50:36","date_gmt":"2024-04-16T16:50:36","guid":{"rendered":"\/?p=2904"},"modified":"2024-05-01T15:46:27","modified_gmt":"2024-05-01T15:46:27","slug":"ad-tech-guide","status":"publish","type":"post","link":"\/blog\/ad-tech-guide\/","title":{"rendered":"Adtech 101: A Primer On The Digital Ads Landscape"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2904\" class=\"elementor elementor-2904\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43ab8d31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43ab8d31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49b385d8\" data-id=\"49b385d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-437c60e8 elementor-widget elementor-widget-text-editor\" data-id=\"437c60e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Ad tech<\/b> <span style=\"font-weight: 400;\">&#8211; you\u2019ve heard it, I\u2019ve heard it. It is, as the French say, eau de buzzword. But what is it <\/span><i><span style=\"font-weight: 400;\">really<\/span><\/i><span style=\"font-weight: 400;\">? With digital media reaching unstoppable juggernaut status, ad tech has become an unavoidable and inextricable piece of the internet puzzle.<\/span><\/p><p><span style=\"font-weight: 400;\">In general, ad tech refers to the technology used to manage and automate digital advertising. Essentially, it\u2019s the machinery that makes much of the web tick, which oftentimes allows your favorite content creators a space to share. For those who want to get more specific still, what follows is a comprehensive guide to the basics of ad tech and how it\u2019s changing the advertising landscape.<\/span><\/p><h2>\u00a0<\/h2><h2><span style=\"font-weight: 800;\">Types of Digital Advertising<\/span><\/h2><p><span style=\"font-weight: 400;\">Digital advertising has as many flavors as your local ice cream shop, including search advertising, display advertising, social media advertising, and video advertising, each with unique advantages, applications, and target audience.<\/span><\/p><p>\u00a0<\/p><h4><span style=\"font-weight: 800;\">Programmatic Advertising<\/span><\/h4><p><span style=\"font-weight: 400;\">Think of programmatic advertising as the Tinder for advertisers and publishers. Advertisers use software to target specific audiences, and publishers use the same software to sell ad space on their websites. It\u2019s quick, efficient, automated, and allows for better targeting and measurement.<\/span><\/p><p>\u00a0<\/p><h5><span style=\"font-weight: 800;\">Real-Time Bidding (RTB)<\/span><\/h5><p><span style=\"font-weight: 400;\">Real-time bidding (RTB) is a programmatic advertising method where advertisers bid on ad space in real-time. In other words, how eBay works, but for ads. This allows for a more efficient and cost-effective ad-buying process, as advertisers only pay for the ad space they want. Sniper, no sniping!<\/span><\/p><p>\u00a0<\/p><h5><span style=\"font-weight: 800;\">Ad Exchanges<\/span><\/h5><p><span style=\"font-weight: 400;\">Ad exchanges are online marketplaces where advertisers can buy and sell ad space in real time. The actual eBays of advertising. They\u2019re the backbone of programmatic advertising and allow for a more efficient ad buying and selling process.<\/span><\/p><p>\u00a0<\/p><h5><span style=\"font-weight: 800;\">Ad Networks<\/span><\/h5><p><span style=\"font-weight: 400;\">Ad networks work with publishers to sell ad space on their websites. They offer a variety of ad formats, including display, video, and mobile advertising. Kind of like travel agents (if you\u2019re old enough to remember them), but relevant.<\/span><\/p><p>\u00a0<\/p><h5><span style=\"font-weight: 800;\">Demand Side Platforms (DSPs)<\/span><\/h5><p><span style=\"font-weight: 400;\">Demand side platforms (DSPs) are software platforms advertisers use to manage their programmatic advertising campaigns. They allow advertisers to target specific audiences, set bids for ad space, and track the performance of their campaigns.<\/span><\/p><p>\u00a0<\/p><h5><span style=\"font-weight: 800;\">Supply Side Platforms (SSPs)<\/span><\/h5><p><span style=\"font-weight: 400;\">The flip side of DSPs, publishers use supply-side platforms (SSPs) to sell their ad space programmatically. They enable publishers to manage the ad inventory on their websites and set rules for ad placement and targeting.<\/span><\/p><p>\u00a0<\/p><h5><span style=\"font-weight: 800;\">Ad Verification<\/span><\/h5><p><span style=\"font-weight: 400;\">Ad verification is verifying an ad campaign&#8217;s accuracy, including the ad&#8217;s delivery, the audience it reaches, and the ad&#8217;s content. Ad verification is essential for ensuring that ad campaigns meet industry standards and regulations. Which brings us to\u2026<\/span><\/p><p>\u00a0<\/p><h5><span style=\"font-weight: 800;\">Ad Fraud<\/span><\/h5><p><span style=\"font-weight: 400;\">Ad fraud is the use of malicious software to manipulate ad campaigns, artificially inflating the number of impressions or clicks on an ad. Ad fraud is a significant issue in the ad tech industry, and ad verification is one way to mitigate it.<\/span><\/p><p>\u00a0<\/p><h5><span style=\"font-weight: 800;\">Data Management Platforms (DMPs)<\/span><\/h5><p><span style=\"font-weight: 400;\">Data management platforms (DMPs) are software platforms used to manage and analyze data related to digital advertising. They allow advertisers to target specific audiences and track the performance of their campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">That, my friends, is ad tech in a nutshell. It\u2019s a rapidly evolving field changing how digital advertising is managed and executed. From programmatic advertising to ad fraud prevention, a wide range of technologies and platforms are available to help advertisers match with publishers, reach their target audience, and measure the success of their campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Now that you know the basics, let us do the heavy lifting for you. <\/span><a href=\"https:\/\/www.revcontent.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">RevContent <\/span><\/a><span style=\"font-weight: 400;\">handles all of the above for both advertisers and publishers, and we do it pretty well, if we may say so.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ad tech &#8211; you\u2019ve heard it, I\u2019ve heard it. It is, as the French say, eau de buzzword. But what is it really? With digital media reaching unstoppable juggernaut status, ad tech has become an unavoidable and inextricable piece of the internet puzzle. In general, ad tech refers to the technology used to manage and [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":3076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[326],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adtech 101: A Primer On The Digital Ads Landscape | RevContent Native Advertising<\/title>\n<meta name=\"description\" content=\"Learn the ins and outs of &quot;Ad Tech,&quot; the inextricable piece of the internet puzzle and why all advertisers and publishers must capitalize.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/ad-tech-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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