{"id":2996,"date":"2023-12-18T18:05:41","date_gmt":"2023-12-18T18:05:41","guid":{"rendered":"\/?p=2996"},"modified":"2024-05-01T15:46:27","modified_gmt":"2024-05-01T15:46:27","slug":"revcontent-release-revgpt","status":"publish","type":"post","link":"\/blog\/revcontent-release-revgpt\/","title":{"rendered":"RevContent Expands Access to GenAI Headline Creation Tech, RevGPT."},"content":{"rendered":"

RevContent is closing out 2023 with a bang! The team announced that its latest AI-powered innovation,<\/span> RevGPT<\/b><\/a>, <\/span>is now available to 100% of their advertiser community.\u00a0<\/span><\/p>\n

RevGPT is a generative AI headline creation tool that is revolutionizing the process of creating personalized and engaging ad headlines. After an extensive testing phase with select demand partners, it was proven that RevGPT consistently outperformed user-created alternatives. RevContent was ready to roll this product out to all partners and start saving their teams time, money and energy. With RevGPT, the benefits are clear!\u00a0<\/span><\/p>\n

To explain this further we turn to the experts, Head of RevContent\u2019s Advertising Account Strategy, Andrew Chapman, and Director of Advertising Demand Partnerships, Shaun Hall.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Q: How was the need for a tool like RevGPT identified?\u00a0<\/b><\/span><\/p>\n

A:\u00a0<\/b>Andrew<\/strong> – While our advertisers tend to look at their bids as the key to scaling on our platform, often times, improvement in creative performance can be just as vital and doesn\u2019t require higher bids. Many advertisers, when told they should test new creative, often find it can be difficult or time-consuming to focus on their ad content.\u00a0 By launching this feature, our advertisers can use\u00a0 their existing content to create several variations of their ad copy and learn what messaging tests best across our platform.<\/span><\/p>\n

Shaun<\/strong>– Having been in our advertisers shoes previously, I understand the need to have a wide variety of creatives and headlines.\u00a0 Finding a good image usually doesn\u2019t require a lot of time so most of the headache was having to write dozens of headlines.\u00a0 RevGPT harnesses the power of generative AI to provide you close to two dozen headlines with a click of a button.\u00a0 This allows our advertisers to spend more time on optimization tasks or creating new campaigns.\u00a0\u00a0<\/span><\/p>\n

Q:\u00a0 How user-friendly is RevGPT? What is the implementation process like?<\/b><\/span><\/p>\n

A:\u00a0<\/b>Andrew<\/strong>– RevGPT is simple. From the Content tab of your campaign, all approved content will have a button that reads \u201cAsk RevGPT\u201d.\u00a0 Clicking this button will produce several headline variations using your original content as a prompt.\u00a0 Each one you select will create a new version of your content incorporating your original image with the AI-generated headline. This new content will test against your current headlines so you can learn which content resonates best.\u00a0\u00a0\u00a0<\/span><\/p>\n

Shaun<\/strong>– We have a variety of advertisers that use our platform.\u00a0 Some of them are working closely with our account managers and some of them are on the self-serve side of the platform. We designed this to be easy to use and understand for any advertiser on the platform.\u00a0 We made the button easy to find, and the process even easier.\u00a0 Once they enter one headline of their own, they will see the \u201cRevGPT\u201d button and a screen will pop up with multiple options for them to choose from.\u00a0 All they have to do to add that headline into their campaign is simply click on it.\u00a0 Our advertisers are only two clicks away from having all the engaging headlines they will need.\u00a0\u00a0<\/span><\/p>\n

Q: What impact has RevGPT had on advertisers\u2019 ROAS?\u00a0 What key benefits are advertisers citing in their conversations with you?<\/b><\/span><\/p>\n

A:\u00a0<\/b>Andrew<\/strong>– In my conversations with advertisers, those who haven\u2019t tried it are intrigued by how easily they can get more creative options into the platform for testing and those who have tried it are thrilled with how one solid piece of content can quickly become 10 to find the one that resonates best with their audience.\u00a0<\/span><\/p>\n

Shaun<\/strong>–\u00a0 While the feature is still new, having just rolled it out a few weeks ago, the initial data coming in is promising.\u00a0 It\u2019s being well received and utilized across a large percentage of our active advertisers.\u00a0\u00a0<\/span><\/p>\n

~~~~~<\/p>\n

Interested in learning more? Read the full press release here<\/a> and check out our RevGPT FAQ page<\/a>.\u00a0<\/strong><\/em><\/p>\n

Plus, you can reach out to Advertisers@RevContent.com<\/a> to schedule a live demo today!\u00a0<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

RevContent is closing out 2023 with a bang! The team announced that its latest AI-powered innovation, RevGPT, is now available to 100% of their advertiser community.\u00a0 RevGPT is a generative AI headline creation tool that is revolutionizing the process of creating personalized and engaging ad headlines. After an extensive testing phase with select demand partners, […]<\/p>\n","protected":false},"author":13,"featured_media":3077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[312],"tags":[],"acf":[],"yoast_head":"\nRevContent Expands Access to GenAI Headline Creation Tech, RevGPT. | RevContent<\/title>\n<meta name=\"description\" content=\"RevContent announces RevGPT, a generative AI headline creation tool that is revolutionizing the process of creating personalized headlines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/revcontent-release-revgpt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RevContent Expands Access to GenAI Headline Creation Tech, RevGPT. | RevContent\" \/>\n<meta property=\"og:description\" content=\"RevContent announces RevGPT, a generative AI headline creation tool that is revolutionizing the process of creating personalized headlines.\" \/>\n<meta property=\"og:url\" content=\"\/blog\/revcontent-release-revgpt\/\" \/>\n<meta property=\"og:site_name\" content=\"RevContent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevContent\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-18T18:05:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T15:46:27+00:00\" \/>\n<meta property=\"og:image\" content=\"\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-6153354-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Hoy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@revcontent\" \/>\n<meta name=\"twitter:site\" content=\"@revcontent\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Hoy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/#article\",\"isPartOf\":{\"@id\":\"\/blog\/revcontent-release-revgpt\/\"},\"author\":{\"name\":\"Matt Hoy\",\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/person\/d2a2ed336d9ac586cb040a17d67af525\"},\"headline\":\"RevContent Expands Access to GenAI Headline Creation Tech, RevGPT.\",\"datePublished\":\"2023-12-18T18:05:41+00:00\",\"dateModified\":\"2024-05-01T15:46:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/blog\/revcontent-release-revgpt\/\"},\"wordCount\":658,\"publisher\":{\"@id\":\"https:\/\/develop.revcontent.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-6153354-scaled.jpg\",\"articleSection\":[\"Advertisers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/blog\/revcontent-release-revgpt\/\",\"url\":\"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/\",\"name\":\"RevContent Expands Access to GenAI Headline Creation Tech, RevGPT. | RevContent\",\"isPartOf\":{\"@id\":\"https:\/\/develop.revcontent.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-6153354-scaled.jpg\",\"datePublished\":\"2023-12-18T18:05:41+00:00\",\"dateModified\":\"2024-05-01T15:46:27+00:00\",\"description\":\"RevContent announces RevGPT, a generative AI headline creation tool that is revolutionizing the process of creating personalized headlines.\",\"breadcrumb\":{\"@id\":\"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/#primaryimage\",\"url\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-6153354-scaled.jpg\",\"contentUrl\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-6153354-scaled.jpg\",\"width\":2560,\"height\":1706},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RevContent Expands Access to GenAI Headline Creation Tech, RevGPT.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/develop.revcontent.com\/#website\",\"url\":\"https:\/\/develop.revcontent.com\/\",\"name\":\"RevContent\",\"description\":\"We Generate Revenue\",\"publisher\":{\"@id\":\"https:\/\/develop.revcontent.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/develop.revcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/develop.revcontent.com\/#organization\",\"name\":\"RevContent\",\"url\":\"https:\/\/develop.revcontent.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/04\/revcontent-logo-BK.png\",\"contentUrl\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/04\/revcontent-logo-BK.png\",\"width\":1000,\"height\":124,\"caption\":\"RevContent\"},\"image\":{\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RevContent\/\",\"https:\/\/x.com\/revcontent\",\"https:\/\/www.linkedin.com\/company\/revcontent\",\"https:\/\/www.youtube.com\/channel\/UCNwi-goj0p_uStCevvCarvA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/person\/d2a2ed336d9ac586cb040a17d67af525\",\"name\":\"Matt Hoy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bcbf3c1b1c410f221b76aae559a8397d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bcbf3c1b1c410f221b76aae559a8397d?s=96&d=mm&r=g\",\"caption\":\"Matt Hoy\"},\"description\":\"Matt Hoy is RevContent's Chief Revenue Officer. He is a programmatic and native advertising expert who oversees all revenue-generating processes and initiatives, including growth, business development, partner relationships and monetization strategies and optimization.\",\"sameAs\":[\"https:\/\/revcontent.com\",\"https:\/\/www.linkedin.com\/in\/matthoy\"],\"url\":\"\/blog\/author\/mattrevcontent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RevContent Expands Access to GenAI Headline Creation Tech, RevGPT. | RevContent","description":"RevContent announces RevGPT, a generative AI headline creation tool that is revolutionizing the process of creating personalized headlines.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/","og_locale":"en_US","og_type":"article","og_title":"RevContent Expands Access to GenAI Headline Creation Tech, RevGPT. | RevContent","og_description":"RevContent announces RevGPT, a generative AI headline creation tool that is revolutionizing the process of creating personalized headlines.","og_url":"\/blog\/revcontent-release-revgpt\/","og_site_name":"RevContent","article_publisher":"https:\/\/www.facebook.com\/RevContent\/","article_published_time":"2023-12-18T18:05:41+00:00","article_modified_time":"2024-05-01T15:46:27+00:00","og_image":[{"width":2560,"height":1706,"url":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-6153354-scaled.jpg","type":"image\/jpeg"}],"author":"Matt Hoy","twitter_card":"summary_large_image","twitter_creator":"@revcontent","twitter_site":"@revcontent","twitter_misc":{"Written by":"Matt Hoy","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/#article","isPartOf":{"@id":"\/blog\/revcontent-release-revgpt\/"},"author":{"name":"Matt Hoy","@id":"https:\/\/develop.revcontent.com\/#\/schema\/person\/d2a2ed336d9ac586cb040a17d67af525"},"headline":"RevContent Expands Access to GenAI Headline Creation Tech, RevGPT.","datePublished":"2023-12-18T18:05:41+00:00","dateModified":"2024-05-01T15:46:27+00:00","mainEntityOfPage":{"@id":"\/blog\/revcontent-release-revgpt\/"},"wordCount":658,"publisher":{"@id":"https:\/\/develop.revcontent.com\/#organization"},"image":{"@id":"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/#primaryimage"},"thumbnailUrl":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-6153354-scaled.jpg","articleSection":["Advertisers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/blog\/revcontent-release-revgpt\/","url":"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/","name":"RevContent Expands Access to GenAI Headline Creation Tech, RevGPT. | RevContent","isPartOf":{"@id":"https:\/\/develop.revcontent.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/#primaryimage"},"image":{"@id":"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/#primaryimage"},"thumbnailUrl":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-6153354-scaled.jpg","datePublished":"2023-12-18T18:05:41+00:00","dateModified":"2024-05-01T15:46:27+00:00","description":"RevContent announces RevGPT, a generative AI headline creation tool that is revolutionizing the process of creating personalized headlines.","breadcrumb":{"@id":"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/#primaryimage","url":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-6153354-scaled.jpg","contentUrl":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-6153354-scaled.jpg","width":2560,"height":1706},{"@type":"BreadcrumbList","@id":"https:\/\/develop.revcontent.com\/blog\/revcontent-release-revgpt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/"},{"@type":"ListItem","position":2,"name":"RevContent Expands Access to GenAI Headline Creation Tech, RevGPT."}]},{"@type":"WebSite","@id":"https:\/\/develop.revcontent.com\/#website","url":"https:\/\/develop.revcontent.com\/","name":"RevContent","description":"We Generate Revenue","publisher":{"@id":"https:\/\/develop.revcontent.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/develop.revcontent.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/develop.revcontent.com\/#organization","name":"RevContent","url":"https:\/\/develop.revcontent.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/develop.revcontent.com\/#\/schema\/logo\/image\/","url":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/04\/revcontent-logo-BK.png","contentUrl":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/04\/revcontent-logo-BK.png","width":1000,"height":124,"caption":"RevContent"},"image":{"@id":"https:\/\/develop.revcontent.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevContent\/","https:\/\/x.com\/revcontent","https:\/\/www.linkedin.com\/company\/revcontent","https:\/\/www.youtube.com\/channel\/UCNwi-goj0p_uStCevvCarvA"]},{"@type":"Person","@id":"https:\/\/develop.revcontent.com\/#\/schema\/person\/d2a2ed336d9ac586cb040a17d67af525","name":"Matt Hoy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/develop.revcontent.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bcbf3c1b1c410f221b76aae559a8397d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bcbf3c1b1c410f221b76aae559a8397d?s=96&d=mm&r=g","caption":"Matt Hoy"},"description":"Matt Hoy is RevContent's Chief Revenue Officer. He is a programmatic and native advertising expert who oversees all revenue-generating processes and initiatives, including growth, business development, partner relationships and monetization strategies and optimization.","sameAs":["https:\/\/revcontent.com","https:\/\/www.linkedin.com\/in\/matthoy"],"url":"\/blog\/author\/mattrevcontent\/"}]}},"_links":{"self":[{"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/posts\/2996"}],"collection":[{"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/comments?post=2996"}],"version-history":[{"count":0,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/posts\/2996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/media\/3077"}],"wp:attachment":[{"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/media?parent=2996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/categories?post=2996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/tags?post=2996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}